A full-circle collab that's truly rock 'n' roll
We're teaming up with the legendary Joan Jett on some rockin' goodness ... from beer to merch to a vinyl and more!
Long before we were a brewery with a music problem, Sam was just a kid heading to his first-ever concert. The artist on stage? Joan Jett.
Watching Joan do her thing helped cement Sam’s love of rock ‘n’ roll and everything that came with it: creative expression, rebellion, originality and a healthy disregard for the status quo. Sound familiar? Those same ideas would eventually become a big part of our off-centered ethos here at Dogfish Head.
Fast-forward a few decades, and things came full circle.
As Joan Jett & The Blackhearts celebrate the 45th anniversary of I Love Rock ‘N’ Roll, Sam found himself sitting down with Joan for a piece in CREEM Magazine. The conversation kept flowing, eventually making its way from rock ‘n’ roll to beer. And when a brewer with a music problem gets talking beer with the artist who helped kick-start his love of rock ‘n’ roll ... well, you can probably guess where this is headed.
Beer to drink rock ‘n’ roll to
A collaborative beer, of course! We teamed up with Joan to create Jett Black Lager, a New York City-style black lager with an approachable, timeless character and just the right amount of don’t-give-a-damn attitude.
At first glance, Jett Black Lager looks every bit as bold as its namesake. It pours jet black (get it?), but don’t let the color fool you. At 4.4% ABV, it’s crisp, clean-finishing and surprisingly light on its feet.
Brewed with barley malt, flaked maize, flaked rice and sinamar, Jett Black Lager brings bready, floral aromas of honey and black pepper, followed by earthy, herbal flavors of bread crust and light roast. This brew may look dark and mysterious but it drinks as easily as your favorite light lager.
Pins and 4-packs and merch ... oh my!
Of course, a beer this special calls for a little extra goodness to go with it.
Beginning Tuesday, Oct. 27 at 12 p.m. EST, Jett Black Lager will make its nationwide debut exclusively through Give Them Beer as part of a limited-edition beer and merch kit. For $45, including shipping, each commemorative, co-branded box comes packed with a 4-pack of 12 oz. cans of Jett Black Lager, a co-branded pin pack, a studded pleather can cooler and a heart-shaped guitar pick bottle opener.
And because encores are kind of a rock ’n’ roll thing, the first drop won’t be your only shot. While supplies last, additional kits will drop Tuesday, Nov. 3 and Tuesday, Nov. 10, both at 12 p.m. EST. Kits are limited to one per person.
We will also be dropping a limited-number of 4-packs and co-branded merch at our coastal Delaware spots in mid-November.
Snag yours by Nov. 10 and it’ll arrive in time for the other half of this rock ’n’ roll collaboration ...
One collaboration. Two sides.
Since this year marks the 45th anniversary of Joan Jett & The Blackhearts’ I Love Rock ‘N’ Roll, and we’re marking the occasion with another collaboration made for your turntable ... I Love Rock ‘N’ Roll: The Shadow Album.
Dropping for Record Store Day’s Black Friday on Nov. 27, the special release gives music lovers another reason to head to their local independently owned record store, snag the vinyl and head home for the full experience: drop the needle, crack open a Jett Black Lager and turn it up.
Because 45 years later, we still love rock ‘n’ roll. And we happen to think it sounds even better with a beer in hand.