Privacy Policy 2025
Last Updated: June 2025
1. Introduction
To protect your privacy while you use our website and let you know what types of information we collect and how we use it, we have developed this Privacy Policy. This Privacy Policy is designed to help you obtain information about our privacy practices and to help you understand your privacy choices when you use our websites, products, and services. By using our website, products, and services, you accept and agree to the practices this Privacy Policy describes. If you do not agree to any of the terms in this Privacy Policy, you should not use our website, products, or services.
2. Our Commitment to Privacy
Our privacy commitments are fundamental to the way we run our business. These commitments apply to everyone who has a relationship with us - including customers, partners, and website visitors. Dogfish Head is committed to providing you with the best overall experiences in all of our products and services. We strive to strike the right balance between using your data to ensure the quality of those experiences and protecting your privacy.
3. Scope
This policy applies to all information we collect about you, information we collect directly from you, information we automatically collect, and information we collect from third parties.
4. Personal, Anonymous and Aggregate Information
Personal data, also referred to as PII or personally identifiable information, is information that identifies or reasonably can be used to identify you. Anonymous information (i.e. information that doesn't or can't be reasonably used to identify you specifically) and aggregate information (i.e. information taken from many people’s data that is combined into groups or categories) are not considered personal data. Examples of personal data we may collect from you include, but is not limited to, your: (i) Name, (ii) Mailing address, (iii) Email address, (iv) Phone number, (v) Date of birth or age, (vi) Credit/debit card number, (vii) Purchase information, (viii) How you use our sites and mobile applications, and (ix) Geo-location related information. Anonymous information is information that doesn’t identify you and can't reasonably be used to identify you specifically. Finally, aggregate information is information taken from many people’s data and combined into anonymous groups.
5. How We Collect and Use Personal Data
We use your information, including personal data, to provide you with the best products, service, and overall experience that we can. We may combine your information with other information that we have about you, that is publicly available and/or that we have obtained from third parties (either individually or in the aggregate). In general, we obtain information in the following ways:
• Directly from you. For example, when you sign-up for and voluntarily submit information either in person or on our website.
• Indirectly from you. For example, from observing your activity on our website.
• From Service Providers. For example, from third-party vendors to monitor and analyze the use of our website or other third-party vendors that we use to provide our website and services.
We may collect and/or use your information to facilitate the following:
• When you make a purchase from our E-Store;
• When you enter into a contest or promotion;
• When you log into our Wi-Fi at our tap rooms;
When you subscribe to our newsletter;
• When you apply for a job;
• When you post a comment on our blog;
• When you submit a question or comment on our Contact Us page;
• When you otherwise voluntarily provide information;
• To provide, maintain, and improve our website and services;
• To personalize your experience;
• To enforce this policy or other legal requirements; and
• For any other purpose at your request or with your consent.
We also use your personal data to support our business functions, such as fraud prevention, marketing, targeted advertising, and legal functions. To do this, we combine personal and non-personal data, collected online and offline, including information from third-party sources. We use the data we collect during your time on our websites to improve your future experience. The data collected during the course of browsing our websites will be analyzed and used to generate statistics that help us improve our website, products and services to you.
6. Third-Party Processing
We use third parties to provide you with the best products, services, and experiences. We may share the information we collect with our business partners and other third parties for (1) Non-marketing purposes, (2) Joint-marketing purposes, and (3) Our business partners’ or our own marketing purposes. When we provide Personal Information to our business partners and other third parties, we require them to exercise reasonable care to protect such information and restrict the use of such information to the purposes for which it was provided to them. For example, when you make a purchase, your information may be shared with vendors in order to fill your order and with credit card companies to process the transaction.
7. Worldwide Transfer
Dogfish Head may share customer information within our family of companies for a variety of purposes, such as providing you with the latest information about our products and services and offering you our latest promotions. To facilitate our global operations, Dogfish Head may transfer personal data from your home country to other locations across the world. To protect your personal data, we will only transfer data to countries that provide an adequate level of personal data protection. If the data is transferred to countries without adequate protection, we will use additional safeguards to ensure your data is protected. While we strive to protect your personal data, we cannot guarantee that it will be 100% secure. Your transmission of your information to us thus is done entirely at your own risk. By continuing to use our website and services, you consent to the storage and transfer of your data as described herein.
8. Cookies
Cookies keep track of your visits to websites and activity online. A cookie is a small piece of data that is stored on your computer, tablet, or phone. Dogfish Head uses cookies and similar technologies to improve our services. Depending on the applicable laws of the region where you are located, you can choose not to allow some type of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage patterns and to personalize and otherwise operate our services such as by providing account security, personalizing the content we show you.
This website may automatically collect some non-personal information from your device (your computer, tablet, smart phone), such as the type of web browser you use, the computer operating system you use, the domain name of the website you clicked on to get to our website (for example, Google). We may use this information to learn more about our visitors on a general level so that we can continue to make technical improvements to the website.
By continuing to use our website you agree to the use of, and information exchange facilitated by cookies. If you would like to opt-out of the placement of certain cookies, see below under “11. Opting Out of Data Usage” for further information and our cookie consent management pop-up.
9. Pixels and Tracking Technologies
Pixels and similar tracking technologies, like cookies, allow us to provide you with a superior website experience. Pixels are tiny or transparent images that allow us to establish a communication between you and a web server, which collects certain information about your computer or device. This information may include your IP address, browser type, operating system type and identifiers that have been stored in cookies. We may use beacons on our sites to count the number of visitors to our sites and to recognize users by accessing unique identifiers stored in cookies that we have set on their computers or devices. Being able to access these identifiers enables us to provide a personalized experience on our sites. We may also include beacons in advertisements or in email messages to determine how these are acted on.
By continuing to use our website you agree to the use of, and information exchange facilitated by pixels, beacons, and other tracking technologies.
10. Retention of Personal Data
We follow all applicable laws governing the retention of your data. The factors that influence how long we retain your data include:
(1) which information is needed to provide products, services and experiences to you,
(2) which information is needed to ensure secure payment, contact you and the data needed to serve any advertising based on personal interests and preferences.
11. Opting Out of Data Usage
We strive to let you know in advance what will happen to your personal data. We will not use your personal data for a purpose that is materially different from the purposes listed in this policy or disclose it to a third party acting as a controller not previously identified, without first offering you the opportunity to opt-out of such uses and/or provide disclosures. If we intend to use your sensitive personal data for a purpose not identified in this policy, we will reach out to you to get your explicit consent before doing so.
We also strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
• Opt out of data sharing or selling. If you would like to opt-out of sharing or selling of your personal data, please email us at privacy@bostonbeer.com.
• Email communications. You can opt out of receiving communications from us by clicking the unsubscribe link in the email.
• Request deletion or correction. If you wish to request that we delete or correct your Personal Information, pursuant to applicable laws and regulations requiring such deletion, you may make such a request by emailing privacy@bostonbeer.com or by using the contact information at the end of this Privacy Policy. Please note that the rights to deletion and/or correction are not absolute, and we may be entitled to refuse requests, wholly or in part, where exceptions under applicable law apply.
• Cookies and tracking technologies. Most browsers accept cookies and similar tracking technologies automatically. You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. You may also use our cookie consent manager pop-up to opt-out of certain cookies. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device.
12. Third-Party Websites and Social Media
Our website may contain links to other websites, including those of third parties, partners, and social media platforms. While we seek to link only to websites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use. By accessing other third-party websites or applications through our website, you are consenting to the terms and privacy policies of those websites. It is possible that social media websites and other parties may collect personally identifiable information about your online activities over time and across different websites when you use our website, though the application of cookies, pixels, and similar tracking technologies. To learn more, please review the privacy policies of those social media and third-party websites.
13. Your Rights - European Economic Area and GDPR
If you are a resident in the European Economic Area, Switzerland or UK you have the right to: opt-out of some collection or uses of your personal data, including the use of cookies and similar technologies and the use of your personal data for marketing purposes and the anonymization of your personal data for data analyses, access your personal data, rectify it, restrict or object to its processing, or subject to exemptions under law, request its deletion, receive the personal data you provided to us to transmit it to another company, withdraw any consent provided and where applicable, lodge a complaint with your supervisory authority.
You have the following rights under GDPR: (i) request access to your personal data, (ii) request rectification of your personal data, (iii) request erasure of your personal data, (iv) request restriction of processing of your personal data, (v) request data portability, (vi) object to the processing of your personal data (including objection to profiling) and (vii) withdrawal of your consent at any time. Below please find further information on your rights to the extent that the GDPR applies. Please note that these rights might be limited under the applicable local data protection law.
14. Your Rights - USA
We provide you with certain rights regarding your personal data, subject to certain exceptions and limitations:
(1) Right to request access to the personal data we have collected about you, transfer and restrict the processing of specific pieces of personal information we collected about you and learn how we collect this information, our purpose in collecting it and the types of parties we may have disclosed it to
(2) Right to delete the personal data we have collected from you
(3) Right to opt-out of selling or sharing of your personal data with third-parties, if applicable.
(4) Right not to receive discriminatory treatment for the exercise of your privacy rights conferred by applicable laws.
If you would like to opt-out of sharing or selling of your personal data, please email us at privacy@bostonbeer.com.
California Visitors
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@bostonbeer.com.
The following disclosures applies to those who reside in the State of California (“you” or “Consumer”) and are made by the Company to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (CCPA) and any terms defined in the CCPA have the same meaning when used in this Policy.
Collection of Personal Information
We collect the Personal Information and Sensitive Personal Information categories listed below:
Personal Information Category Source Sold or Shared
Identifiers, such as real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers. Directly from you. For example, from forms you complete. Not sold or shared.
Categories of Personal Information described in Cal. Civ. Code § 1798.80(e), such as name, signature, physical characteristics or description, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. Directly from you. For example, from forms you complete. Not sold or shared.
Characteristics of protected classifications under state or federal law, such as age, citizenship, and sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions). Directly from you. For example, from forms you complete.
Not sold or shared.
Commercial information, such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Directly from you. For example, from forms you complete. Not sold or shared.
Internet or other electronic network activity information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. Directly from you. Not sold or shared.
Geolocation data Directly from you. Not sold or shared.
Sensitive Personal Information Category Source Sold or Shared
Government identifiers (social security, driver's license, state identification card, or passport number) Directly from you. Not sold or shared.
Personal Information does not include publicly available information lawfully made available from government records, deidentified or aggregated consumer information, or information excluded from the CCPA.
Use of Personal Information and Sensitive Personal Information
We may use or disclose the Personal Information and Sensitive Personal Information as discussed in this Privacy Policy. We will not collect additional categories of Personal Information or use the personal information we collect for material different, unrelated, or incompatible purposes without providing you with notice.
Retention
We maintain your Personal Information and Sensitive Personal Information for as long as necessary to fulfill our business purpose, as discussed in the Section 5 “How We Collect and Use Personal Data” in our Privacy Policy.
Your California Rights
Residents of California have certain rights. Please note that the below rights are not absolute, and we may be entitled to refuse requests, wholly or in part, where exceptions under applicable law apply.
Right to Access
You have the right to access Personal Information that we may collect or retain about you. If requested, we shall provide you with a copy of your Personal Information which we collected as permitted by the CCPA. You also have the right to receive your Personal Information in a structured and commonly used format so that it can be transferred to another entity (“data portability”).
Right to Know
You have the right to request that we disclose the following about your Personal Information, as defined by the CCPA:
• The specific Personal Information we may collect;
• The categories of Personal Information we may collect;
• The categories of sources from which we may collect your Personal Information;
• The business purpose(s) for collecting or sharing your Personal Information;
• The categories of Personal Information we may disclose for business purposes; and
• The categories of third parties to whom we may share your Personal Information.
Right to Opt-Out/Do Not Sell My Personal Information
You have the right to opt-out of sharing your Personal Information with third parties for some purposes, including sharing that may be defined as a sale under applicable laws. You can opt-out of this sharing by emailing and discontinuing use of the Services. You also may have a right to opt-out of the use of curtained automated decision-making technology.
Do Not Share or Disclose My Sensitive Personal Information
You have the right to limit how your Sensitive Personal Information is used or disclosed with third parties. You can opt-out of this sharing by emailing privacy@bostonbeer.com and discontinuing use of the Services.
Right to Deletion
In certain circumstances, you have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (instructions and description below), we will delete, and, as applicable, direct our service providers to delete, your Personal Information from our records, unless an exception applies. We may deny your request to delete your Personal Information if retaining the information is necessary for us or our service providers, subject to certain exemptions in the CCPA.
Right to Correct/Right to Rectification
In certain circumstances, you have the right to request correction of any inaccurate Personal Information. Upon verifying the validity of a valid consumer correction request, we will use commercially reasonable efforts to correct your Personal Information as directed, taking into account the nature of the Personal Information and the purposes of maintaining your Personal Information.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by the CCPA, we will not:
• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you with a different level or quality of goods or services; or
• Suggest that you receive a different price or rate for goods or services or a different level or quality of goods or services.
Exercising Your Rights
If you are a resident of California, you can exercise any of your rights as described in this Policy and under the CCPA by emailing privacy@bostonbeer.com or by using the contact information at the end of this Privacy Policy. Except as provided for under applicable privacy laws, there is no charge to exercise any of your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may (as permitted under the CCPA):
• Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
• Refuse to act on the request and notify you of the reason for refusing the request.
What Personal Information Do I Provide to Verify My Identity?
We take the privacy of your Personal Information seriously and want to ensure that we provide only you or your authorized agent with your Personal Information. Applicable law also requires that we verify the identity of each person who makes a request to know what Personal Information we have about you or to delete the Personal Information we have about you. To verify your identity, we may ask you to provide your:
• First name*
• Last name*
• Middle initial
• Email address*
• Phone number
• *Required field
How Do You Verify My Identity?
We may verify your identity in a few different ways in order to balance the requirements of the CCPA and our obligation to keep your information private. When you make your request, you may be asked to answer a few questions about yourself to help us validate your identity. This is a two-step process using information unique to you, such as an address or email address, etc.
In some instances, we may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request.
What If You Can’t Verify My Identity?
If we can’t verify your identity, we will not be able to process your request to know what Personal Information we have about you or to delete the Personal Information we have about you. If we are unable to verify your identity with a high degree of certainty, we will only be able to provide a report with category-level information and we may not be able to delete some of your information.
How to Submit a Request Using an Authorized Agent
An authorized agent is a person or business who has authorization to request to know what Personal Information we have about you; to delete the Personal Information we have about you, or to opt out of the sale of Personal Information on behalf of a California resident. Authorized agents use the same links described above to submit requests. If you are submitting a request on behalf of another person, we require a valid power of attorney or other documentation demonstrating your authority to submit this request. This can be a letter or other documentation signed by the California resident authorizing you to submit this request. You can download a sample letter from the request form.
How To Send Documentation
If you submit a request via email at privacy@bostonbeer.com or by using the contact information at the end of this Privacy Policy, you must include the appropriate above listed documentation in order for us to act on your request.
15. Your Rights - Canada
If you are a resident of Canada, you have the right to access your personal data and rectify it, withdraw any consent provided and, where applicable, lodge a complaint with your supervisory authority.
16. Account Management
We believe your account is yours. You may update information about you at any time by logging into your online account. If you wish to delete your account or have a complaint, please email us at privacy@bostonbeer.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
17. Law and this Policy
We will only collect, use and share your personal data where we are satisfied that we have a legal basis to do so. In these cases, we will look after your information at all times in a way that is proportionate and respects your privacy rights.
If there is a conflict between this policy and an applicable law, the applicable law will apply to you. Dogfish Head will cooperate with law enforcement and regulatory officials. Dogfish Head will disclose personal data in response to lawful requests by public authorities.
18. Changes to this Policy
We update this Privacy Policy from time to time, so please review it regularly. If we materially change our Privacy Policy, we will notify you by posting the revised policy on our website. Your continued use of our website will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the website and notify us that you do not want your information used in accordance with the changes.
19. Complying with this Policy
Dogfish Head ensures compliance with this policy through a comprehensive audit and enforcement plan, including review by our Privacy Officer, Brandon Catalan, CISO. This audit and enforcement plan ensures that the policies set forth are consistently and accurately implemented. Additionally, we undertake periodic reviews of this policy to determine whether provisions should be updated. If you have any questions for the Privacy Officer, please reach out to privacy@bostonbeer.com.
20. Restriction on Children's Information
Our website is intended for those above the legal drinking age. We do not knowingly collect personal data online from children or sell their personal information. Adults who interact with Dogfish Head should take care not to provide any information about children. If we learn that we have received information directly from a child, we will take appropriate action in accordance with applicable law.
21. Security
We use commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on this site. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and site monitoring. We also limit access to any personally identifiable information we receive to employees who need access to that information in order to do their jobs. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your personally identifiable information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our website thus is done entirely at your own risk.
22. Contacting Us
If you have any questions, comments or requests with respect to this Privacy Policy, you may contact us by email at privacy@bostonbeer.com.