What you have here is the only Imperial IPA in America inspired by a bowl of soup and a thrift store football game...

Back in the 90’s, Sam was struck by a cooking show demo teaching viewers how to properly season soup through a process of continuous peppering. As it stewed and simmered, the chef added pepper in small but consistent doses, bringing through a unique bold taste and intense savory notes. 

Enter our thrift store electric football game. If rigged at just the right angle over the brew kettle, the hops would come cascading down into the boiling wort at a consistent rate. Continual hopping was born!

With rich pine and fruity citrus hop aromas and a strong malt backbone, 90 Minute IPA created pungent, unapologetic flavor that led Esquire to call it “perhaps the best IPA in America.”