90 Minute IPA

Back in the 90’s, Sam was struck by a cooking show demo teaching viewers how to properly season soup through a process of continuous peppering. As it stewed and simmered, the chef added pepper in small but consistent doses, bringing through a unique bold taste and intense savory notes. Enter our thrift store electric football game, originally invented by Norman Sas. If rigged at just the right angle over the brew kettle, the hops would come cascading down into the boiling wort at a consistent rate. Continual hopping was born! With rich pine and fruity citrus hop aromas and a strong malt backbone, 90 Minute IPA created pungent, unapologetic flavor that led Esquire to call it “perhaps the best IPA in America.”