Inspired by a bowl of soup & thrift store football game
Back in the 90’s, Sam was struck by a cooking show demo teaching viewers how to properly season soup through a process of continuous peppering. As it stewed and simmered, the chef added pepper in small but consistent doses, bringing through a unique bold taste and intense savory notes. Enter our thrift store electric football game, originally invented by Norman Sas. If rigged at just the right angle over the brew kettle, the hops would come cascading down into the boiling wort at a consistent rate. Continual hopping was born! With rich pine and fruity citrus hop aromas and a strong malt backbone, 90 Minute IPA created pungent, unapologetic flavor that led Esquire to call it “perhaps the best IPA in America.”
With a commitment to quality, our team of talented brewers and sensory experts work diligently to provide a consistent experience that you can count on time and again.
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A 90 Minute for every occasion
Bottles, cans and draft, oh my! We've got a few different ways to enjoy this classic, so whether you're heading out to tailgate, hosting a backyard BBQ or looking for a gift they'll actually want, we've got you covered.
And to think it all started with an electric football game
Back in the late 90s, Sam tracked down an old school vibrating football game and duct tapped a bucket to the top of it to help feed the beer a constant stream of hops. The vibrations caused the hop pellets to drop out of the bucket, down the game and into the boiling beer. And just like that ... continual hopping was born!